Mark's right, the businesses that are able to respond to customers' wants, needs, criticisms before there competitor will get the advantage. The statements he made are universal to every industry, every business and even on an individual level.

Great interview Andrew, thank you Mark for the insights.

Thanks for commenting Mouyyad. I'm glad you found some value in the interview.

From my interaction with Mark, it's clear that he really gets marketing, and really business in general. I think the metaphor is particularly useful in understanding that just because the social web is changing a lot of tactics, our underlying goals are still the same. Sometimes I think it's easier to say "everything is different" than "well, some things are different and some are the same..."

You're right there Andrew. The social web hasn't changed the core of business. There are principles that have been in place since the beginning of time and will always be there. I think the biggest thing that the social web now does is that it places every business or industry under a sort of magnifying glass. The good, as well as the bad, will be known on a global scale, faster than before reaching much more people like a butterfly effect. The successful business and individual will embrace this effect instead of ignore it.